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Fullgreen

BRAND DESIGN
WEB DESIGN
PACKAGING
Project Overview
Fullgreen is a new plant-based brand with a patented process to rice vegetables in shelf-stable pouches to keep at room temperature with no preservatives or additives.
I joined Fullgreen as Creative Lead to re-launch the brand in tandem with two new innovative product launches.
My Contributions
  • Design and implementation of new visual identity;
  • Product packaging redesign;
  • New product packaging design;
  • Web brand & e-commerce design;
  • Marketing & Social Media creative design;

New Brand

While developing a new identity for Fullgreen in-house, I took a holistic approach and allowed to brand to evolve naturally based on key milestones such as the launch of new product ranges and the launch of the e-commerce website.
That said, the brand has always been anchored to the concept of living a fulfilling life and seeing a veg based diet not as losing something (e.g. flavour or richness) but as gaining health and vitality.

Final Product Packaging

Instagram Creative

E-commerce Website

The second version of the e-commerce website saw a further refining of the brand by adopting softer edges to shapes and graphics as well as softening the vibrancy of the colours.
OPEN PROTOTYPE
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Last updated August 2023