I’m a brand designer specializing in the SaaS and startup world. My experience spans from crafting the very first identities for pre-funding startups to scaling brand systems for AI-driven platforms. I bridge the gap between high-level strategy and pixel-perfect execution, with a little bit of entrepreneurial grit mixed in.

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BRAND DESIGN
SOCIAL

BlumiLABS

A collection of design highlights produced while running my e-commerce business.  

BRAND DESIGN
WEB DESIGN
physical spaces

Zowie AI - Brand Refresh & Exhibition Booth

While working with the Zowie team I designed this exhibition booth for Shoptalk Europe.

BRAND DESIGN
UI DESIGN

Roomix

Creating a new D2C DIY brand + product design for AR shelf configurator.

BRAND DESIGN
WEB DESIGN
PACKAGING

Fullgreen

Rebranding shelf-stable vegetables and creating a colourful e-commerce shop.

UI DESIGN
BRAND DESIGN

Quiqup

Implementing a new brand across Web, Product, Digital and Physical Marketing.

MARKETING design
UI design

Tandem Bank

Selection of work from my time at Tandem Bank, from UI design for the app to marketing and web design.

A little about me

I'm a multidisciplinary designer based in North Portugal with a passion for technology and the outdoors. After graduating from film school, I started my career in advertising in London as a creative, slowly honing my design skills. I then worked at various startups, from fintech to logistics SaaS to D2C FMCG where i specialised in brand design. After a few years freelancing with VC studios, I moved back to Portugal where I returned to brand design at a SaaS startup before taking a sabbatical to launch my own business experiement.

Work Experience

Imagine Mobile
Designer
March 2014 — November 2017
Tandem Bank
Visual Designer
December 2017 — April 2018
Quiqup
Senior Designer
April 2018 — April 2019
Fullgreen
Brand Design Lead
April 2019 — December 2021
Cinza
Brand Consulting
January 2020 — Now
BlumiLABS
Founder
July 2025 — February 2026
Zowie
Senior Brand Designer
February 2024 — May 2025

BRAND DESIGN

WEB DESIGN

Tembo

Creating a Brand and Website for a start-up with a new mortgage model.

BRAND DESIGN
LANDING PAGE
PACKAGING CONCEPT

nu—BACS

Brand Design & Landing page design for probiotics start-up validation & funding.

UI DESIGN

Emotif.AI

Designing the UI for a web tool that allows brands to automate copywriting.

ADVERTISING

Imagine Mobile

A selection of work from my time as Design Lead at Imagine Mobile, including Burberry's 2017 Festive Campaign

UI DESIGN

Peeka

Creating a new Web3 social media app for artists & content creators.

UI design

Across

Proof of concept for a new travel eSIM provider.