nu-BACS

BRAND

LANDING PAGE

PACKAGING

Project Overview

nu-BACS was a prototype brand for a set of probiotic products targeted at specific health goals, with a novel testing kit that allowed the start-up to suggest the best product based on your gut bacteria.

I worked with the founding team to put together this prototype brand in antecipation of a seed founding round.

My Contributions

Designed a prototype brand
Designed concepts for product packaging
Designed & wrote landing page

Brand & Packaging

The project started to naming the product line. I felt it needed something that felt technological and scientific with a focus on pharmaceutical conventions, which lead me to nu-BACS (new bacteria).

The logo was also inspired by pharmaceutical packaging and typography, while the rest of the brand is anchored on the simplicity and user friendliness of modern D2C brands.

Landing Page

I also designed a simple landing page focused to help the team present the new brand online and generate leads through an onlione colsultation.

OPEN PROTOTYPE