BACK

Imagine Mob.

ADVERTISING
Project Overview
I worked at Imagine Mobile as Creative Lead, managing a team of designers and developers working to develop innovative digital advertising formats & creative with a focus on touch-enabled devices.
I worked closely with global brands to design and implement their campaigns on mobile devices.
My Contributions
  • Developed custom digital advertising formats for mobile devices;
  • Designed digital advertising creative for global brands;
  • Developed innovative ways to use re-targeting to elevate creative;
  • Manage a team of 5 designers across in Europe & Asia

Burberry Festive 2017

I worked closely with the creative team at Burberry to implement their eclectic creative for Christmas 2017 across digital display.
I conceptualised ways in which we could use passive interactions such as scrolling and the motion of your device to elevate the brand's creative.

Peek-a-boo

This format allows the user to control video playback as they passively scroll through the page.

360 Charm

This format allows the user to control video playback as they passively scroll through the page, rotating a gift on a podium for a 360 view.

In Tandem

This creative combines two different display ad formats with synchronized video play to create the illusion of items moving between windows, creative a faux full screen experience.

Upside Down

This format uses the full rotation of the mobile device to trigger video play. Upon rotating you see items falling from the tube, bringing the illusion of gravity to the creative.

Turning Heads

This ad picks up on the natural motion of a device being held in one's hand to move the asset left and right. If the user shakes their device, the head shakes.

UBS Life Stories

To promote UBS's investment services I created a campaign which utilised their extensive library of investment advice blog posts. Each ad allows users to pick one of two 'Life Questions' to explore.
When exposed to another UBS ad later, users receive suggestions for further reading based on previous choices, creating a more personalised ad delivery.

Shiseido

I worked with Shiseido on a digital display campaign that allowed users to explore their range of red lipstick.
Users could select their favourite shade of red which modified the ads across all formats and publishers to display imagery in that shade AND remember their selection for more personalised retargeting.

Canada Goose

I worked with Canada Goose to develop a digital display ad execution that allows users to select a product based on their preferred 'element'.
After completing the journey and receiving a product suggestion users were redirected to the specific product page in their e-commerce store.

Last updated August 2023