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Roomix

BRAND DESIGN
UI DESIGN
Project Overview
Roomix is a new D2C DYI start-up that helps young homeowners who may lack the confidence to take on DIY projects to tackle small projects on their own.
I worked closely with the Founders Factory Studio team who built the venture from scratch and then went on to help the newly formed start-up with design support.
My Contributions
  • Created their Brand Identity
  • Designed AR shelf builder prototype
  • Designed proto-brand and product mock-ups pre-launch

Creating the Brand Identity

I started working with the concept of weaving shapes, material textures and colours together in the same way that you do when taking on a DIY project.
The main shape comes from the logo, representing a room, while the textures provide the visual language with a physical quality.
The final result was the conclusion of a process of exploration that included multiple options for the brand's visual identity.

Route 1

Route 2

Route 3

AR Shelf Builder

I worked with Roomix to design a way for users to utilise the AR capabilities of their phones to create bespoke shelving units.
OPEN PROTOTYPE

Helping create a business from scratch

I first started working on the Roomix project when it was only a concept at Founder's Factory Studio where I helped them visualise their venture.
OPEN PROTOTYPE

Last updated August 2023